Artwork Information


We have a full-time graphic artist on staff who can answer any of your questions or help create a new logo for your needs.

Preferable file formats are as follows:

  • For vector artwork:
    • Adobe Illustrator EPS, AI or PDF files
    • Please be sure to convert all fonts to outlines or paths.
    • We do not accept Quart Xpress files.

  • For raster artwork
    • Adobe PhotoShop PSD, JPEG, TIFF, PNG, or GIF files are accepted.
    • We will not be responsible for the quality of printing for low resolution artwork once approved for production.
    • We recommend that raster files are at least 300 dpi to assure quality printing.

Artwork can be submitted to

If needed, we have a trained staff of graphic artists on hand to work with you for logo design, composition and layout for marketing pieces, company recognition, etc. Call for more details.

Common Printing Terms:

  • Screen Printing: an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens andexposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening).
  • Pad Printing: a recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.
  • 4-color Process: a system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. These four colors can be combined to create thousands of colors.
  • Pantone Matching System (PMS): a book of standardized color in a fan format used to identify, match and communicate colors in order to produce accurate color matches in printing. Each color has a coded number indicating instructions for mixing inks to achieve that color.
  • Camera-ready: artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction.
  • Bleeds: printers cannot print right to the edge of a paper sheet. To create that effect, the printer must use a sheet, which is larger than the document size. Then the printer prints beyond the edge of the document size (usually 1/8?), then cuts the paper down to the document size.
  • Imprint Area: the area on a product, with specific dimensions, in which the imprint is placed.
  • Paper proof: Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed paper proof.
  • Pre-production Proof: an actual physical sample of the product itself produced and sent for approval before an order goes into production.
  • Drop Shipment: an order shipped to more than one location will be charged a fee for each additional destination.
  • Less than Minimum: the fee charged for ordering 50% fewer items than the quantity listed in the minimum or first column. This option is not always available on all products.
  • Etching: using a process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.
  • Engraving: cutting an image into metal, wood or glass by one of three methods--computerized engraving, hand tracing, or hand engraving.
  • Colorfill: screen printing an image and then debossing it onto the vinyl's surface.
  • Embroidery: stitching a design into fabric through the use of high-speed, computer-controlled sewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing.
  • Debossing: depressing an image into a material's surface so that the image sits below the product surface.
  • Embossing: impressing an image in relief to achieve a raised surface.
  • Hot Stamp: setting a design on a relief die, which is then heated and pressed onto the printing surface.
  • Laser or Foil Stamp: applying metallic or colored foil imprints to vinyl, leather or paper surfaces.
  • Personalization: imprinting an item with a person's name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few.
  • Die-casting: injecting molten metal into the cavity of a carved die (a mold).
  • Die-striking: producing emblems and other flat promotional products by striking a blank metal sheet with a hammer that holds the die.




Kimberly Root
Blue River Specialties
Prague, OK 74864
(405) 880-0876